Alessi — StaySafe GCH04 | RED no-touch key ring in chrome-plated zamak

There is a gesture that the pandemic has made familiar as well as involuntary: the reluctance to touch unfamiliar surfaces, the slight discomfort of pressing an elevator button or opening a door with bare hands. StaySafe was born from this new awareness, translating it into a pocket-sized object with a precise, almost sculptural form. Made of chromed zamak, its compact weight and discreet shine make it pleasant to hold and carry with you, like a modern talisman - useful, reassuring, and aesthetically refined. The project was designed by Gabriele Chiave, with the concept developed by Anna Borla for Alessi. A creative partnership capable of identifying a collective need - hygienic and behavioral - and expressing it in the form of a small accessory worthy of the Italian design tradition. The red Special Edition is part of the (PRODUCT)RED program, the global initiative that allocates a portion of its proceeds to the fight against AIDS and, more recently, to international health emergencies: purchasing this object therefore means taking part in something greater than the everyday gesture it accompanies. We at Stilmobili selected it because it perfectly embodies that borderline area where design stops being decoration and becomes a tool for conscious living. It is the right gift for those who appreciate thoughtfully designed objects, for those who never compromise on aesthetics even in the most functional accessories, and for those who carefully choose what to carry with them every day. The vibrant red of the Special Edition makes it immediately recognizable - in the key drawer, in a bag, or in the palm of the hand. Project notes: dimensions 7.70 × 4.00 cm, weight 127 g, material: chromed zamak. Produced in a limited edition, part of the Alessi autumn/winter palinsesto collection. End-of-line item.